Yahoo Finance Adidas has launched period-proof activewear
One in four teenage girls around the world drop out of sport as a teenager - and one of the most commonly cited reasons is worry about leakage while on their period.
The alarming statistic has prompted Adidas to launch its first period-proof legging as part of a campaign to break down physical, emotional and societal barriers that exist for women in sports.
The new Stay in Play 7/8 leggings (£50) and bike shorts (£35) are designed to offer reassurance to women who choose to stay active throughout their period. The arrival of activewear that makes you feel more comfortable while menstruating is certainly a welcome one.
Worn with a tampon or pad - rather than instead of - the TechFit Period tights use Flow Shield technology to protect against leaks, designed to give athletes the confidence to remain active throughout their cycles. A wicking layer, absorbent layer and leak proof layer work together, while a bonding frame holds everything together.
As many of us strive to lead more sustainable lives, there has been a trend towards period-proof apparel, with brands like Thinx, Wuka and Pantys offering a range of eco-friendly and cost-effective alternatives to sanitary products. And, in January 2021, Thinx launched its first activewear collection, which featured stylish leggings, cycle shorts, training shorts and a leotard which, unlike the Adidas products, eliminate the need for sanitary products entirely.
In further worrying findings from research from over 14,000 athletes, Adidas found that in the UK, 82.3 per cent of participants said they had never received any education about their menstrual cycle in the context of sport or exercise, and of those who have a coach, 81.5 per cent have never spoken to their coach about their cycle.
Sports research scientist Dr. Georgie Bruinvels, who has partnered with Adidas on the campaign to provide lesson plans and resources to improve education on menstruation around the world, said: “It is great to see that the landscape for girls and women in sport is progressing, however it is evident that despite this, the menstrual cycle is still an area that is of embarrassment, and as a result is typically neglected and ignored. Given the impact that the menstrual cycle can have on participation and overall quality of life, this must change. Education is the ultimate starting point whereby those who menstruate can be empowered by an increased understanding of an essential physiological process.
“We know, more than ever, the importance of exercise for both mental and physical well-being, and I am excited to see the positive impact this campaign will have.”
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