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Adidas blazes the trail in the fight against single-use plastics

Adidas is pledging to use 100% recycled plastics by 2024. Source: Getty

Single-use plastics are a major culprit in contributing to the plastics in our oceans – about 8 million tonnes of it, to be exact.

Supermarkets like Aldi have been doing their bit here and there to cut out single-use plastics, but no major global brand has really made a firm commitment to use only recycled plastics.

But one brand that’s been fighting the good fight against single-use plastics for years is Adidas.

In 2015, it partnered with Parley for the Oceans to respond to the plastic pollution crisis threatening marine life, and earlier this year it announced the company sold one million shoes made from plastic collected and recycled from the oceans.

Now, it’s stepped it up a notch.

CNN Money reported that the company has now committed to using only recycled plastics by 2024 – and will eliminate ‘virgin’ or single-use plastic entirely.

And their efforts don’t stop at production.

The company has vowed to stop using virgin plastic in its offices, retail outlets, warehouses and distribution centers, a move that would eliminate a whopping 40 tonnes of plastic per year.

On top of that, its apparel line for the spring and summer of this year will contain a huge 41 per cent recycled polyester.

The German company is also expecting a huge jump in sales: from 1 million in 2017 to 5 million pairs this year.

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