Amazon's Fire tablets and Kindles are on sale for everyone

Last month, Amazon introduced some hefty discounts on its Fire tablets and Kindle e-readers, but those discounts were only available to Prime subscribers. Now, the company has made those savings available to all customers in the US, with up to $40 off its range of electronics.

First up are the popular Fire tablets, the compact devices which are handy for reading recipes in the kitchen or making video calls. The Fire 7 was cheap to begin with, and with $10 off (now $40) it's a bargain. If you're looking for a larger screen and a longer-lasting battery, there's also $20 off the bigger Fire 8 (now $60).

You could also pick up a basic Kindle e-reader to keep you entertained during your commute or to take on vacation. The most recent Kindle model comes with a built-in front light for reading in the dark and is $25 off (now $65) while the Kindle Paperwhite with a glare-free display and super sharp text is down by $40 (now $90).

If you want to keep the kids occupied with their own tablets, there are savings of $30 on both the Fire 7 Kids (now $70) and the larger Fire 8 Kids (now $100).

In the UK, Amazon has made a small number of deals available. The Fire 7 has been discounted by £15 (now £35), while the Fire 8 is now £60 (down from £80). Lastly, the Kindle Paperwhite is now £90, a £30 saving on its normal price.