Australia Markets closed

WeWork gets into the food business, backing the superfood startup of big wave surfer Laird Hamilton

Connie Loizos
WeWork gets into the food business, backing the superfood startup of big wave surfer Laird Hamilton

WeWork CEO Adam Neumann has been described as an avid surfer, one who has been known to grab his board and go, both in the Hamptons in Long Island, where he reportedly owns a home, as well as in Hawaii. Maybe it's no surprise then that WeWork is now also investing a so-called superfood company that was created several years ago by big wave surf star Laird Hamilton, who Neumann was apparently surfing alongside just last week. In a video call with Neumann on Monday, a Fast Company reporter noted that Neumann is currently sporting a cast on one of his fingers, having broken it during the outing.