Where Amazon 4-star Fits in with Amazon’s Strategy

Toward the end of September, Amazon (AMZN) opened a new store called Amazon 4-star in a New York City neighborhood. The general store stocks an array of goods, including toys and kitchen appliances. It’s dedicated to selling highly rated items, meaning items that Amazon’s online shoppers have rated four stars and above. The opening of Amazon 4-star represents another step in Amazon’s efforts to grow its physical store presence.