Groupon Has Been Boosting Its Marketing Budget
The marketing budget is not only one of the larger expenses at Groupon (GRPN) but also one of the company’s fast-growing cost components. Groupon spent $112.5 million on marketing activities in 4Q17, representing 33.4% of its operating expenses in the quarter. Its marketing expenses rose 24% YoY (year-over-year) in 4Q17, with the rise accelerating from 20% YoY in 3Q17 and 12% YoY in 4Q16.