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Groupon Has Been Boosting Its Marketing Budget

Groupon Has Been Boosting Its Marketing Budget

The marketing budget is not only one of the larger expenses at Groupon (GRPN) but also one of the company’s fast-growing cost components. Groupon spent $112.5 million on marketing activities in 4Q17, representing 33.4% of its operating expenses in the quarter. Its marketing expenses rose 24% YoY (year-over-year) in 4Q17, with the rise accelerating from 20% YoY in 3Q17 and 12% YoY in 4Q16.