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Why Meta Platforms Stock Rallied Today

·2-min read
Why Meta Platforms Stock Rallied Today

Shares of Facebook parent Meta Platforms (NASDAQ: FB) rose 3.6% on Monday, after media investment company GroupM released an intriguing growth forecast for the digital advertising market. Global ad spend excluding political ads will surge 22.5% in 2021 to a staggering $766 billion, according to Brian Wieser, GroupM's global president of business intelligence. Looking further ahead, Wieser sees the industry growing 9.7% in 2022.

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