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Why Nike Is a Better Metaverse Stock Than Roblox

Why Nike Is a Better Metaverse Stock Than Roblox

Roblox (NYSE: RBLX) has been the metaverse darling of Wall Street since its direct listing earlier this year. For example, Morgan Stanley estimated the revenue opportunity for luxury brands selling virtual goods on metaverse platforms could reach $56 billion by 2030, but this opportunity could apply to non-luxury brands as well. Here's why Nike (NYSE: NKE) is well-positioned to tackle the metaverse.