Starbucks' Pumpkin Spice Latte leads to big boost in foot traffic: Data

Starbucks' Pumpkin Spice Latte officially returned to nationwide menus on August 24 — and is already leading to a big boost in foot traffic before the official arrival of fall. Yahoo Finance's Alexandra Canal breaks down the latest data.

Video transcript

ADAM SHAPIRO: Nothing says loving like a Pumpkin Spice Latte, Ali. And I want to shift gears here, because I just looked up 2% grown Pumpkin Spice Latte 2% milk only has 380 calories. So I got to imagine people are loving this and Starbucks is loving it too.

ALEXANDRA CANAL: Yeah. Depending on how you look at it Adam, either that's a lot of calories for a coffee or it's not anything at all. But Yes, Starbucks debuted its famous Pumpkin Spice Latte on August 24 and it's already leading to a big boost in foot traffic in Starbucks locations, before the official arrival of fall. So according to analytics platform Placer dot ai which does track those foot patterns with just increase 3.5% during the week of August 23rd compared to the same week in a particularly strong 2019, summer season. Foot traffic continued to expand in the days that followed also growing 12.3% on a week, over week basis.

Now, if we take a look at some of the other Coffe Giants like Dunkin' in particular they're also benefiting-- benefiting from the Pumpkin Craze with a Pumpkin Cream Cold Brew. They also saw visits increase during the week of that debut on August 16th is a week prior to the Starbucks Pumpkin Spice Latte climbing 8.4% compared to the same week in 2019. That momentum also continued into the following week with Dunkin' foot traffic up 3% on the day of Starbucks is Pumpkin Spice Latte release. And you can see there that foot traffic is surging, but also pretty impressive that Dunkin' also continued to see that surge, amid their new fall offerings and this is something that a lot of brands have really gotten behind.

In recent years, it seems like consumers go crazy for anything pumpkin spice anything fall themed we have other brands like Sam Adams, Pepperidge Farm, Tim Hortons also jumping on the Pumpkin Bandwagon. So if you're at the grocery store if, you're walking around the aisles, most likely you're going to see a lot of fall themed products. So I'm excited for it, I love the fall, I love pumpkin, bring on, all the pumpkin spice everything I'm ready for it. Goodbye, summer.

- I'm certainly, with you Ali. And actually my husband went to the grocery store this weekend and I asked him to bring back anything that he saw fall related or pumpkin spice flavor he actually came back empty-handed on that front. So I will be making a trip to Turkey--

ALEXANDRA CANAL: --that's not good.

- All right, Ali Canal. Thanks so much for bringing that to us.