Yahoo Finance Aussie ‘Crumbl cookie pop-up’ exposed as organisers forced to apologise
Hundreds of Sydneysiders patiently lined up to get their hands on a Crumbl cookie, which set them back $17.50. However, it’s been revealed the pop-up wasn’t an official event organised by Crumbl, and was instead put on by Aussie fans.
Video transcript
Organisers of an Aussie crumble cookie pop up store have been forced to speak out after their weekend launch was labelled a scam.
Hundreds of Sydneysiders patiently lined up to get their hands on a crumble cookie which set them back $17.50.
However, it's been revealed the pop up wasn't an official event organised by crumble, it was instead put on by Aussie fans.
In a statement, the organisers said.
We never claim to be an official crumble store.
This was clearly stated in our bio and our comments.
Our goal was to bring the authentic crumble cookies to Australia by importing the cookies directly from the USA.
They claim to have spent more than $6000 alone on roughly 700 cookies before reselling them to Aussie customers in Sydney.
They also spent $4000 on flights, $2000 in duties, taxes and customs brokering more than $1000 in staffing and a costs for the pop up store.
The pop up sold single cookies for $17.50 but the organisers admitted they paid about $8 per cookie in the US and up to the price to ensure that they didn't end up in the red.
The organisers said This event was never about profit.
We aim to bring the cookie to crumble fans.
We did not aim to make money.
They also went on to apologise to those that felt the pop up didn't live up to expectations.
What do you think?
