• Philip Morris' campaign to "normalize" IQOS
    Reuters Videos

    Philip Morris' campaign to "normalize" IQOS

    Alongside fashionable brand names like Mercedes-Benz and Chopard on the red carpet backdrop at Germany's Bambi Awards last year: IQOS. That's Philips Morris' alternative cigarette that heats up but doesn't burn ground-up tobacco. A study by tobacco researchers at Stanford University says such promotions are part of the company's "normalization" strategy. That strategy, it says, aims to scrub the company's image as a maker of cigarettes that cause cancer ... and market its smoking alternatives as youthful, upscale lifestyle products. The Stanford professor who led the study says Philip Morris is trying to resurrect the glory era of smoking by associating IQOS with a glamorous and stylish lifestyle. Last year, a Reuters investigation found that Philip Morris had used young online personalities to promote IQOS. That prompted the company to admit that it had violated its own policy that prohibits it from using youth-oriented celebrities or models who are or appear to be under 25. But the Stanford study says IQOS marketing continues to substantially stray from those corporate standards by using youth-oriented social media channels, trendy pop music festivals and celebrity influencers. In Israel, the brand was present at a Tel Aviv University student music festival last year where the minimum age for admission was 16. Philip Morris partners with Altria to sell IQOS in about 50 countries including the U.S. They've pledged to regulators that they would market it only to adult smokers. But in other countries, the Stanford study says the company uses what it calls "coaches" and "ambassadors" to market IQOS. In Romania and Russia, THAT MEANS RECRUITING ATTRACTIVE WOMEN AS YOUNG AS 19 TO MARKET THE DEVICE, ACCORDING TO JOB LISTINGS REVIEWED BY REUTERS. Philip Morris did not respond to questions about its business relationships with the establishments that promote the device and display its branding.

  • Altria Dips After Report SEC Investigating Probe of Juul Stake
    Bloomberg

    Altria Dips After Report SEC Investigating Probe of Juul Stake

    (Bloomberg) -- Altria Group Inc. shares dipped Friday after a report in the Wall Street Journal that the U.S. Securities and Exchange Commission had opened a probe into the cigarette maker’s $12.8 billion investment into vaping company Juul Labs Inc.Shares of Altria closed Friday at $45.89 in New York, up 0.7% after gaining as much as 1.4% earlier in the day. The Journal said the SEC is probing whether Altria adequately disclosed the risks of the investment. The tobacco company has written its position down to $4.2 billion amid new restrictions on Juul’s business and scrutiny over whether the vaping company hooked a new generation of young users on nicotine. Judy Burns, an SEC spokeswoman, declined to comment. Representatives for Juul and and Altria declined to comment.Altria invested in Juul in late 2018, valuing the vaping startup at about $38 billion at the time. In announcing the most recent writedown, Altria said it had narrowed the terms of its cooperation with Juul, saying it would no longer give it marketing help and would instead focus solely on assisting Juul through its growing regulatory challenges.Juul can only keep selling its products in the U.S. if it submits an application to the Food and Drug Administration by May 12 -- and if the agency eventually approves it.Altria has been “highly disappointed” in its Juul investment, CEO Howard Willard said in January. When the tobacco giant first made its investment, “Juul was the market share leader and market growth leader” in vaping, he said.K.C. Crosthwaite, a former Altria executive who is now Juul’s CEO, has said that he is focused on building the e-cigarette maker for the long-term by preparing premarket tobacco product applications to earn authorization in the U.S. Juul’s latest internal valuation has put the company’s value at about $20 billion, according to an internal memo sent to staff and described to Bloomberg News.To contact the reporter on this story: Drew Armstrong in New York at darmstrong17@bloomberg.netTo contact the editor responsible for this story: Drew Armstrong at darmstrong17@bloomberg.netFor more articles like this, please visit us at bloomberg.comSubscribe now to stay ahead with the most trusted business news source.©2020 Bloomberg L.P.

  • AUD/USD Weekly Price Forecast – Australian Dollar Breaks Down
    FX Empire

    AUD/USD Weekly Price Forecast – Australian Dollar Breaks Down

    The Australian dollar had a rough week, breaking down below the recent lows, reaching towards the 0.66 handle. However, the market looks as if it is trying to finish the week with a little bit of a bounce, which should only offer more opportunities.

  • AUD/USD Price Forecast – Australian Dollar Trying to Recover
    FX Empire

    AUD/USD Price Forecast – Australian Dollar Trying to Recover

    The Australian dollar has rallied after initially falling during the day on Friday, as traders are starting to do a bit of short cover trading going into the weekend.

  • Company News for Feb 21, 2020
    Zacks

    Company News for Feb 21, 2020

    Companies In The News Are: IOTS, CYH, SAM, VMI

  • Boyd Gaming (BYD) Q4 Earnings & Revenues Beat Estimates
    Zacks

    Boyd Gaming (BYD) Q4 Earnings & Revenues Beat Estimates

    Boyd Gaming's (BYD) fourth-quarter 2019 earnings improve on the back of strong segmental performance.

  • How the Coronavirus Impacted the Forex Market
    FX Empire

    How the Coronavirus Impacted the Forex Market

    In this article we’ll explore how the epidemic has affected the global foreign exchange market so far.

  • Private Sector PMIs and the Coronavirus in Focus as Risk Aversion Hits
    FX Empire

    Private Sector PMIs and the Coronavirus in Focus as Risk Aversion Hits

    Private sector PMI numbers put the majors in focus later today. Expect plenty of volatility as risk appetite takes another hit.

  • Boyd Gaming (BYD) Tops Q4 Earnings and Revenue Estimates
    Zacks

    Boyd Gaming (BYD) Tops Q4 Earnings and Revenue Estimates

    Boyd (BYD) delivered earnings and revenue surprises of 6.38% and 0.96%, respectively, for the quarter ended December 2019. Do the numbers hold clues to what lies ahead for the stock?

  • AUD/USD Price Forecast – Australian Dollar Continues To Fall Apart
    FX Empire

    AUD/USD Price Forecast – Australian Dollar Continues To Fall Apart

    The Australian dollar continues to fall apart, showing signs of weakness going forward. The market as well below the 0.67 handle, so therefore it makes sense that we continue towards the bottom of the overall consolidation area.

  • Boston Beer (SAM) Q4 Earnings Miss Estimates, Stock Down
    Zacks

    Boston Beer (SAM) Q4 Earnings Miss Estimates, Stock Down

    Boston Beer's (SAM) fourth-quarter 2019 earnings decline on lower gross margin, and higher advertising, promotional and selling costs despite strong revenues.

  • Zacks Earnings Trends Highlights: Apple, Starbucks, Wynn Resorts and Royal Caribbean
    Zacks

    Zacks Earnings Trends Highlights: Apple, Starbucks, Wynn Resorts and Royal Caribbean

    Zacks Earnings Trends Highlights: Apple, Starbucks, Wynn Resorts and Royal Caribbean

  • Boston Beer Company, Spirit AeroSystems, Apple, Starbucks and Carnival highlighted as Zacks Bull and Bear of the Day
    Zacks

    Boston Beer Company, Spirit AeroSystems, Apple, Starbucks and Carnival highlighted as Zacks Bull and Bear of the Day

    Boston Beer Company, Spirit AeroSystems, Apple, Starbucks and Carnival highlighted as Zacks Bull and Bear of the Day

  • Bull of the Day: Boston Beer Co (SAM)
    Zacks

    Bull of the Day: Boston Beer Co (SAM)

    Bull of the Day: Boston Beer Co (SAM)

  • AUD/USD Forex Technical Analysis – Downside Momentum Likely to Increase with No Visible Support Until .6285
    FX Empire

    AUD/USD Forex Technical Analysis – Downside Momentum Likely to Increase with No Visible Support Until .6285

    The AUD/USD is likely to remain under pressure on Thursday as traders continue to price in a future RBA rate cut.

  • Don't Race Out To Buy Wynn Resorts, Limited (NASDAQ:WYNN) Just Because It's Going Ex-Dividend
    Simply Wall St.

    Don't Race Out To Buy Wynn Resorts, Limited (NASDAQ:WYNN) Just Because It's Going Ex-Dividend

    Readers hoping to buy Wynn Resorts, Limited (NASDAQ:WYNN) for its dividend will need to make their move shortly, as...

  • AUD/USD and NZD/USD Fundamental Daily Forecast – Australian Unemployment Rate Climbs; Rate Cut Chances Rise
    FX Empire

    AUD/USD and NZD/USD Fundamental Daily Forecast – Australian Unemployment Rate Climbs; Rate Cut Chances Rise

    Simply stated, if unemployment continues to rise, interest rates will fall again. Today’s figures are unlikely to prompt the RBA to cut rates in March. However, the unemployment rate is expected to continue to rise so a near-term future rate cut seems to be inevitable.

  • The Dollar is Searching for its Price Ceiling
    FX Empire

    The Dollar is Searching for its Price Ceiling

    The dollar index has been growing almost daily in February, adding 2.5% from the beginning of the month to its peaks from May 2017.

  • Economic Data Puts the EUR, the GBP and the U.S Dollar in the Spotlight
    FX Empire

    Economic Data Puts the EUR, the GBP and the U.S Dollar in the Spotlight

    It’s a busy day ahead. With the Dollar sitting on top, today’s stats from the EU are going to need to impress to eat into the Dollar’s current week gains.

  • Litecoin, Stellar’s Lumen, and Tron’s TRX – Daily Analysis – 20/02/20
    FX Empire

    Litecoin, Stellar’s Lumen, and Tron’s TRX – Daily Analysis – 20/02/20

    While it’s a bullish start to the day, a number of the majors have seen their early gains erode. That could test the majors later in the day.

  • AUD/USD and NZD/USD Fundamental Daily Forecast – Traders Eyeing Australian Jobs Data
    FX Empire

    AUD/USD and NZD/USD Fundamental Daily Forecast – Traders Eyeing Australian Jobs Data

    The Australian Dollar could rally on Thursday if the monthly employment data beats the estimates as it would further encourage investors to unwind RBA interest rate cut expectations. However, gains could be limited because of increasing concerns over the economic damage from the coronavirus outbreak.

  • 3 Reasons Why Growth Investors Shouldn't Overlook Boston Beer (SAM)
    Zacks

    3 Reasons Why Growth Investors Shouldn't Overlook Boston Beer (SAM)

    Boston Beer (SAM) possesses solid growth attributes, which could help it handily outperform the market.

  • The Mid-Week Wrap and Look Ahead – 20th January 2020
    FX Empire

    The Mid-Week Wrap and Look Ahead – 20th January 2020

    It’s been a choppy week for the majors as market sentiment towards COVID-19 and the Chinese economic outlook testing market resolve…

  • Did You Miss Red Rock Resorts's (NASDAQ:RRR) 16% Share Price Gain?
    Simply Wall St.

    Did You Miss Red Rock Resorts's (NASDAQ:RRR) 16% Share Price Gain?

    Buying a low-cost index fund will get you the average market return. But across the board there are plenty of stocks...

  • AUD/USD Price Forecast – Australian Dollar Continues To Fail
    FX Empire

    AUD/USD Price Forecast – Australian Dollar Continues To Fail

    The Australian dollar initially tried to rally during the trading session on Wednesday but gave back the gains at the 0.67 level. Quite frankly, this market is struggling due to a whole host of reasons, and therefore although I believe it is trying to build some type of base, it’s very unlikely to be able to rally significantly in the short term.