2.06k followers • 8 symbols Watchlist by LikeFolio
Among companies that advertised during the big game, these generated the highest positive social media activity as measured by LikeFolio.
Curated by LikeFolio
The TD Ameritrade Ad Challenge, powered by LikeFolio, used proprietary social data tracking technology to see which publicly traded companies got the right buzz during the Big Game. The Ad Challenge tracked social sentiment of the public companies that advertised during the Big Game from 6 pm through 11 pm ET. The two key data points considered were the volume of tweets about the advertiser and the overall sentiment of the tweets. These companies were then ranked based on total number of positive tweets to determine the winner.
“These publicly traded companies spent a not-trivial amount of their advertising budget to run a spot in the big game," said Nicole Sherrod, managing director of trading, TD Ameritrade. “Just like our clients use social sentiment to validate whether consumers are favoring the products that a brand produces, we can use the same capability to gauge consumer reaction to TV commercials."
It’s one last gut check every investor should make before clicking buy or sell.
We identified US-listed stocks and American Depository Receipts of companies that advertised during Super Bowl 51. We filtered out companies with a share price of less than $1.00 or a market capitalization less than $100 million, and excluded illiquid stocks by screening companies for liquidity i.e. average bid-ask spreads, dollar volume traded, etc.
Finally our proprietary optimization engine determined the constituent stocks based on the number of “definitely positive” mentions for their brands and products during the game. The eight companies with the highest positive mentions made it onto this list.
LikeFolio is a social data analytics firm specializing in quantifying consumer mentions of the brands and products owned by publicly traded companies.How are these weighted?
Companies are equally weighted.
|Watchlist||Change today||1-month return||1-year return||Total return|
|Big Game Advertising Winners||+1.31%||+15.88%||-24.95%||-16.01%|
|Symbol||Company name||Last price||Change||% change||Market time||Volume||Avg vol (3-month)||Market cap|
|PG||The Procter & Gamble Company||142.48||+0.57||+0.40%||4:02 pm GMT-4||7.41M||6.07M||354.72B|
|KO||The Coca-Cola Company||50.25||+0.63||+1.27%||4:00 pm GMT-4||10.77M||14.23M||215.85B|
|PEP||PepsiCo, Inc.||139.71||+0.03||+0.02%||4:00 pm GMT-4||2.75M||4.13M||193.07B|
|TMUS||T-Mobile US, Inc.||113.07||+0.32||+0.28%||4:00 pm GMT-4||2.74M||4.17M||142.19B|
|BUD||Anheuser-Busch InBev SA/NV||56.92||+1.39||+2.50%||4:00 pm GMT-4||1.53M||1.66M||112.11B|
|GM||General Motors Company||35.6||+2.25||+6.75%||4:00 pm GMT-4||37.86M||14.27M||50.95B|
|HMC||Honda Motor Co., Ltd.||24.51||+0.09||+0.37%||4:00 pm GMT-4||592.93k||651.15k||42.49B|
|VLKAY||Volkswagen Aktiengesellschaft||-||-||-||6:07 pm GMT-4||-||-||-|
General Motors today revealed the GMC Hummer EV, its first electric pickup. Yes, it sort of looks like the Tesla Cybertruck. Three motors within two Ultium drive units power the vehicle and it appears to have the longest battery of any GM vehicle with an electric powertrain.
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General Motors Company (NYSE: GM) unveiled the GMC Hummer electric pickup truck on Tuesday -- touting it as a "supertruck."What Happened: The "Edition 1" launch version of the vehicle will be available starting next fall, with a price starting from $112,595. According to GM, reservation for Edition 1, which comes with white exteriors, are already "full."The 1,000 horsepower, 350-mile range, 11,500 pound-feet of torque EV can go from zero to 60 miles an hour in three seconds, according to GM.The pickup offers an adaptive air suspension and what GM calls a "crab mode" that allows it to be driven almost diagonally.A $99,995 version of GMC Hummer will follow a year later, in fall 2022. Two other models, priced at $89,995 and $79,995, will become available in spring 2023 and 2024, respectively. The cheapest of the line comes with an estimated mile range upward of 250, while the other two are estimated at above 300.The vehicle will be made at the "Factory Zero" in Detroit, a reference to the company's move towards making zero-emission vehicles, for which it is pumping in $2.2 billion in new investments.Why It Matters: The three-year launch frame of the vehicle would allow GM's joint venture with LG Chem to ramp up battery production at its Lordstown, Ohio plant, noted CNBC.The Hummer EV is likely to compete with similar offerings from Tesla Inc (NASDAQ: TSLA), Ford Motor Company (NYSE: F), and Rivian.Among the competitors, Tesla's Cybertruck would be available for $39,000 and capable of pulling 7,500 pounds and driving 250 miles on a full charge for the single motor version. Dual and Tri motor versions would reportedly be available for $49,000 and $69,000 respectively.For its EV foray, GM also agreed to pick up an 11% stake in Nikola Corporation (NASDAQ: NKLA) in early September, but the closing of the deal remains delayed in the aftermath of short seller allegations against Nikola.Price Action: GM shares closed 6.75% higher at $35.60 on Tuesday and gained 2.75% in the after-hours session.See Also: General Motors Stock Soars Ahead Of Hummer EV RevealGM Expected To Announce Expanded Electric Vehicle ProductionSee more from Benzinga * Options Trades For This Crazy Market: Get Benzinga Options to Follow High-Conviction Trade Ideas * GM Expected To Announce Expanded Electric Vehicle Production * Tesla Accounts For Majority Of EV Sales In South Korea This Year: Report(C) 2020 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.