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Shocking amount Aussies will spend on Black Friday

Tamika Seeto
·Finance Reporter
Updated ·2-min read
Australian money and people walking in the city through the mall. Black Friday sales concept.
Aussies are planning to spend up big in the upcoming Black Friday, Cyber Monday and Boxing Day sales. (Source: Getty)

Aussies will spend $7.5 billion on upcoming sales like Black Friday, Cyber Monday and Boxing Day, new research has found, spending an average of $375 each.

One in two Aussies (48 per cent) planned to shop the upcoming sales, the survey of 1,054 people by Finder found. Shoppers plan to snap up clothes and shoes (69 per cent), followed by electronics and gadgets (36 per cent), beauty and skincare (31 per cent) and toys (28 per cent).

Black Friday is set to be the most popular sale, with a third of Aussies (32 per cent) planning to splash out, followed closely by Boxing Day (30 per cent).

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So, who’s doing all the shopping? Finder found that Gen X’ers were planning to fork out the most at $450, followed by Gen Z ($418), millennials ($320) and baby boomers ($262). Men also planned to spend more ($397) than women ($360).

Finder shopping expert Chris Jager said the rising cost of living meant many Aussies were keen to grab a bargain.

“Spending has largely been on pause, with inflation and financial priorities shifting as Aussies fork up extra cash on everything from groceries to energy bills,” Jager said.

“There are some serious deals to take advantage of if you’ve had your eye on something for a while, and many of the sales have already begun.”

Don’t overspend

But just because something is on sale, that doesn’t mean you should buy it.

Aussies have been spending more off the back of last year’s COVID lockdowns. Spending on clothes and shoes increased by a massive 73.1 per cent year on year, according to the latest data from the Australian Bureau of Statistics.

As we head into peak sale season, Finder recommends creating a wish list of items and checking deals early so you have time to shop around and find the best bargain.

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