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Vera Bradley, Inc. (VRA)

NasdaqGS - NasdaqGS Real-time price. Currency in USD
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6.87-0.03 (-0.43%)
As of 11:37AM EDT. Market open.

Vera Bradley, Inc.

12420 Stonebridge Road
Roanoke, IN 46783
United States
877 708 8372

Sector(s)Consumer Cyclical
IndustryFootwear & Accessories
Full-time employees2,135

Key executives

NameTitlePayExercisedYear born
Ms. Jacqueline M. ArdreyPresident, CEO & Director1.98MN/A1970
Ms. Barbara Bradley BaekgaardCo-Founder & DirectorN/AN/A1939
Mr. Michael SchwindleChief Financial Officer898.42kN/A1967
Mr. Mark C. DelyChief Administrative & Legal Officer and Corporate Secretary1.04MN/A1976
Ms. Alison HiattChief Marketing Officer670.98kN/A1971
Ms. Patricia R. MillerCo-Founder33kN/A1938
Ms. Pamela SoursSenior Vice President of OperationsN/AN/AN/A
Ms. Julia A. BentleyVice President of Investor Relations & CommunicationsN/AN/A1959
Alissa HinesVP of GMM MerchandisingN/AN/AN/A
Amounts are as of 31 December 2024, and compensation values are for the last fiscal year ending on that date. Pay includes salary, bonuses, etc. Exercised is the value of options exercised during the fiscal year. Currency in USD.


Vera Bradley, Inc., together with its subsidiaries, designs, manufactures, and sells women's handbags, luggage and travel items, fashion and home accessories, and gifts. It operates through three segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The company offers bag products, such as totes, crossbodies, satchels, clutches, backpacks, baby bags, and lunch bags; accessories, including ID holders, lanyards, wallets, wristlets, eyewear, scarves, hair accessories, and various technology accessories; bracelets, rings, and necklaces under Pura Vida brand name; and travel products consist of rolling luggage, cosmetics, and travel and packing accessories, as well as travel bags comprising duffel and weekend bags. It also provides home products that include throw blankets, beach towels, and comforters, as well as items, such as mugs and tumblers; apparel/footwear comprising sleepwear, footwear, outerwear, tees and hoodies, and socks; and stationery and merchandising products, as well as freight, licensing, and gift card breakage services. The company sells its Vera Bradley branded products through its full-line and outlet stores in the United States;, an online outlet site; its annual outlet sale in Fort Wayne, Indiana. It sells its Pura Vida branded products through wholesale retailers and Pura Vida websites, including,, and; and Vera Bradley Indirect branded products to specialty retail locations, department stores, national accounts, third party e-commerce sites, third-party inventory liquidators, and through licensing agreements. Vera Bradley, Inc. was incorporated in 1982 and is headquartered in Roanoke, Indiana.

Corporate governance

Vera Bradley, Inc.’s ISS governance QualityScore as of 1 July 2024 is 5. The pillar scores are Audit: 5; Board: 5; Shareholder rights: 4; Compensation: 6.

Corporate governance scores courtesy of Institutional Shareholder Services (ISS). Scores indicate decile rank relative to index or region. A decile score of 1 indicates lower governance risk, while 10 indicates higher governance risk.