Vodafone said it would expand access to Google's artificial intelligence-powered Pixel devices with its 5G network in Europe and would continue promoting the Android ecosystem. Global technology companies are competing to lure customers to upgrade their phones using new generative AI features, with the likes of Apple, Google and Samsung offering a suite of visual, text and audio features powered by AI. Vodafone will offer Google One AI Premium subscription plans, which include Gemini Advanced, in certain countries by 2025, it said.
Vodafone and Three have refused to rule out price rises for millions of customers as they battle to get their £15bn merger approved by the competition watchdog.
The mobile networks made the commitment in a bid to win over the UK’s competition watchdog.