Unity Software Inc. (U) concluded the recent trading session at $29.44, signifying a +0.41% move from its prior day's close.
Unity Software (NYSE: U) initially attracted a stampede of bulls when it went public at $52 on Sept. 18, 2020. Should investors still buy Unity after that steep decline? The bulls love Unity because it's still a dominant game engine, its advertising business is stabilizing, its ecosystem is expanding into non-gaming markets, and its margins are improving.
Investors need to be careful when using anecdotes to inform their research. Just five days later, Unity's blog post was updated with an editor's note, saying that complaints from the creator community were being heard. Then, 10 days after Unity's original pricing announcement, a new blog post came out from Marc Whitten, the head of Unity Create, that said, "I want to start with this: I am sorry."