The software company may have committed a blunder with its pricing policy decisions, but that doesn't mean investors can't consider the stock.
Unity Software Inc. (U) closed at $30.71 in the latest trading session, marking a +0.49% move from the prior day.
Game engine developer Unity (NYSE: U) tested its ability to extract more money from developers earlier this month with a new fee layered on top of its existing subscriptions. Once certain revenue and installation thresholds were met, Unity would charge up to $0.20 each time a game was installed. If Unity's goal was to anger its customer base as much as possible, it hit the nail on the head.