U Jan 2025 19.000 call
| Previous close | 3.8500 |
| Open | 4.1000 |
| Bid | 3.6000 |
| Ask | 3.7500 |
| Strike | 19.00 |
| Expiry date | 2025-01-17 |
| Day's range | 3.5000 - 4.2000 |
| Contract range | N/A |
| Volume | |
| Open interest | 1.11k |
- Yahoo Finance Video
Unity cancels runtime fee, Stifel raises its price target
Stifel analysts have raised their price target on Unity Software (U) stock to $25 per share. Unity eliminated its runtime fee that charged developers per download of games built on its platform. Market Domination anchors Julie Hyman and Josh Lipton report on this news. For more expert insight and the latest market action, click here to watch this full episode of Market Domination. This post was written by Luke Carberry Mogan.
StockStoryUnity (U) Stock Trades Up, Here Is Why
Shares of game engine maker Unity (NYSE:U) jumped 11.6% in the afternoon session after the company announced in a blog post that it is canceling the controversial Runtime Fee for game developers, effective immediately, following consultation with its partners. The company further clarified that the change will not affect non-gaming industry customers. Furthermore, Unity will revert to its existing seat-based subscription model, which will apply to all gaming customers.
- Reuters
Unity Software scraps 'runtime fee' pricing policy, introduces price hikes
The maker of the Unity Engine software said in a blog post on Thursday that it will revert to its "existing seat-based subscription model for all gaming customers" and implement price increases for its Unity Pro and Unity Enterprise subscriptions. "It's our intention to revert to a more traditional cycle of considering any potential price increases only on an annual basis," Unity CEO Matt Bromberg said in a statement. Unity Pro will see an 8% subscription price increase, while prices for Unity Enterprise will rise by 25%.
