The tech-heavy Nasdaq Composite is down 20% over the past 12 months, and that means there are great, beaten-down tech stocks out there that have the potential to bring investors significant gains in the coming years. If you've got $5,000 to invest right now -- and an investment horizon that you measure in years and not months -- splitting that cash between The Trade Desk (NASDAQ: TTD) and Roku (NASDAQ: ROKU) could be a smart move. Advertising companies haven't exactly been having a fantastic time as inflation has skyrocketed and a potential recession looms.
The Trade Desk (TTD) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.
Among stocks priced under $100 per share currently, few are better buys than The Trade Desk (NASDAQ: TTD) and Datadog (NASDAQ: DDOG). As the advertising industry moves toward a more consumer-targeted model, The Trade Desk's software becomes essential to any advertiser's strategy. Instead of tracking cookies (which are being phased out), the open-source code associates an email address with an anonymous ID, allowing The Trade Desk to track the consumer from platform to platform more accurately and securely.