There's little question that The Trade Desk (NASDAQ: TTD) is the industry-leading incumbent in programmatic advertising. The company upended the status quo by pulling back the curtain on digital advertising, developing transparent pricing that made it the first choice among ad agencies and individual advertisers alike. In doing so, The Trade Desk carved out a lucrative niche for itself in the ad-tech space, one that seemed unassailable -- until now.
With company earnings rolling in and showing resilience in the face of economic problems, now looks like a good time to be a buyer for investors with a long-term mindset. Here's why they think The Trade Desk (NASDAQ: TTD), PayPal Holdings (NASDAQ: PYPL), and RH (NYSE: RH) are on their buy lists right now. The price cuts had little to do with The Trade Desk's business results or future prospects, as the company has delivered nothing but positive earnings and revenue surprises in the last three years.
The Trade Desk's (TTD) second-quarter results are likely to benefit from strength in connected-TV ad spending, programmatic ad buying and a growing partner ecosystem.