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abrdn plc (SLFPF)

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1.75000.0000 (0.00%)
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  • The Telegraph

    Why your super-rich fund manager is facing oblivion

    “It’s been tough for the industry to remain relevant through all the change,” says Martin Gilbert, who founded Aberdeen Asset Management and guided it through several transformative mergers before stepping back in 2019 after nearly four decades. His firm has since had to struggle on without him – and its vowels after rebranding as Abrdn.

  • The Telegraph

    Dropping vowels hasn’t done us any harm, insists Abrdn

    Abrdn has defended its decision to drop most of the vowels from its name following claims that the brand makeover has made it a victim of “corporate bullying”.

  • The Telegraph

    Mocking our company name is childish, says Abrdn exctve

    Abrdn has been the victim of “corporate bullying” since changing its company name, an executive at the asset manager has claimed.