The founder of Superdry has said he does not care that the retailer is increasingly seen as a “dad brand”, as he prepares to take the the business private.
Superdry's woes have kept mounting—big losses, a slew of CFO departures and a rapid decline in share price, which is down 82% year to date.
The company will delist from the stock market allowing Dunkerton to focus on retailing – and avoids the business falling into administration