The Boston Beer Company, Inc. (NYSE: SAM), maker of iconic, high-quality brands such as Samuel Adams, Truly Hard Seltzer and Twisted Tea, today announced the launch of TeaPot, a new line of cannabis-infused iced teas. TeaPot is the company's first infused beverage offering and will be available in select Canadian provinces beginning in July.
Truly Hard Seltzer, a leader and innovator in the hard seltzer category, will officially open its first brick-and-mortar location, Truly LA, in Downtown Los Angeles on Wednesday, May 25. The fully immersive seltzer taproom will offer drinkers and culture seekers innovative flavors that push traditional seltzer boundaries, as well as an exciting menu of seasonal shared plates. It will also feature live entertainment from local up-and-coming musicians, comedians and artists.
Alcohol trends to watch heading into summer 2022 as ready-to-drink cocktails explode with the hard seltzer category still hanging on, despite its fizzle.