Shares of Peloton Interactive (NASDAQ: PTON) were falling 5% at 11:41 a.m. ET on Wednesday after soaring almost 19% yesterday on a deal with Hilton Worldwide Holdings to place fitness equipment in all of its hotels. While the decline today means the connected fitness equipment maker is still up 12% from Monday's close, Peloton has had a hard time retaining any of the previous rallies in its shares. Peloton is quickly trying to shore up sales, which plummeted in its fiscal fourth quarter, ended in June, dropping 28% year over year as subscriber growth slows, churn increases, and the number of fitness classes being taken by subscribers plunges.
Shares of Peloton Interactive (NASDAQ: PTON) were up 16% as of 11:40 a.m. ET on Tuesday after the company announced an "industry-first" partnership with Hilton Hotels that will bring Peloton Bikes to all 5,400 Hilton-branded hotels in the U.S. Higher bond yields have made stocks trading at high valuations look more expensive, which has weighed on Peloton's stock price. Year to date, Peloton shares are down 77%.
Home exercise company Peloton Interactive (NASDAQ: PTON) will sell equipment in Dick's Sporting Goods (NYSE: DKS) locations later this year, marking the company's first partnership with a brick-and-mortar retailer. This news comes about a month after Peloton similarly partnered with e-commerce giant Amazon, moving away from its direct-to-consumer (DTC) business model for the first time. Growth investors may be excited by these announcements.