General Motors' atypical partner is video-streaming giant Netflix (NASDAQ: NFLX). Thursday morning, the two companies announced in a joint press release that they are teaming up to heighten the presence of electric vehicles (EV) in Netflix films and TV shows. This is part of General Motors' "Everybody In" marketing campaign, which is aimed at bolstering the vehicle-maker's EV efforts.
Yahoo Finance Live's Dave Briggs leads the discussion on how Netflix's password crackdown is expected to affect customers' accounts and subscriber sentiment.
For this year's Super Bowl commercial push, GM teams up with streaming platform Netflix to include its EVs in a new Squid Game themed ad.