The three-year agreement with Manchester United is likely to prove beneficial for Qualcomm (QCOM) with top-of-the-mind recall and amplified brand presence.
(Bloomberg) -- Manchester United Plc shares fell by a record amount on Tuesday after a report in the Mail On Sunday that said the Glazer family is going to take the club off the market after failing to receive offers that match their asking price.Most Read from BloombergChina Slowdown Means It May Never Overtake US Economy, Forecast ShowsHuawei Teardown Shows Chip Breakthrough in Blow to US SanctionsReturn-to-Office Is a $1.3 Trillion Problem Few Have Figured OutBillion-Dollar Corporate Bond Dea
Manchester United (NYSE: MANU) reportedly got taken off the market because its controlling shareholders failed to receive their target valuation from bidding companies. Few sports brands resonate globally the way Manchester United does, but it can be hard to put a precise value on that popularity. Last November the Glazer family, which controls the New York Stock Exchange-listed company behind the team, hired bankers to explore options for Manchester United.