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Kellogg Company is on track toward achieving its ambitious goal of creating better days for 3 billion people by the end of 2030, including nourishing 1 billion people. Since 2015, Kellogg has nourished more than 989 million people by offering delicious and accessible food that deliver nutrients of need, address micronutrient deficiencies and help to keep people fed and fulfilled.
Minecraft is beloved by a community of millions for its endless creative potential, engaging survival gameplay, and iconic mobs — and now there's a new way for players to further immerse themselves in its blocky universe. Following the success of Kellogg's first Minecraft cereal, Minecraft players and cereal fans alike are scoring another flavorful take on the adventure-filled virtual world with NEW Kellogg's Frosted Flakes® Minecraft.
This has been a wild week in business.