J Sainsbury plc (JSAIY)
- PA Media: Money
Sainsbury’s to work with Microsoft on AI tools to help customers and staff
The supermarket has signed a five-year deal with the US technology giant.
- Reuters
British grocer Sainsbury's partners with Microsoft to use AI for data insights
Britain's Sainsbury's said on Friday it has agreed a five-year strategic partnership with Microsoft that will use the technology company's artificial intelligence capabilities and the supermarket group's rich data. Seeking revenue gains and cost savings, more retailers are using generative AI to boost personalised shopping experiences for consumers and make staff working practices more efficient. Sainsbury's, Britain's second-largest grocer after Tesco, said it would use AI to create a more interactive shopping experience for online shoppers, while also improving search functions.
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