As sales of electric vehicles miss expectations in Southeast Asia's largest market, Thailand's main group of manufacturers, comprising large Chinese and Japanese firms, seeks to extend production deadlines set in a government scheme of incentives. The scheme helped lure investment of more than $1.44 billion in new production facilities from Chinese EV car makers, such as BYD Motors and Great Wall Motor, making Thailand a regional hub in turning out electric vehicles (EVs). But as sales falter, partly because Thai banks have tightened loan requirements, the Electric Vehicle Association of Thailand (EVAT) is asking the government for more time to meet targets in the main incentive scheme supporting the industry.
The early success of Chinese brands in Mexico and Latin America offers a glimpse into the expansion strategy for these carmakers outside of the world’s largest EV market.
Starting in the 1980s, European automakers steadily conquered China, racking up millions in sales with little local competition. Now they'll have to defend their home turf in Europe from an onslaught of formidable Chinese electric vehicles. Chinese EV titans BYD, Chery and Great Wall Motor (GWM) are preparing a fusillade of product launches - about 20 over the next five years - and spending heavily on sales and marketing in their most important export market, according to Reuters interviews with 18 China auto executives, consultants and industry experts familiar with the Chinese automakers' European strategy.