It's important to remember that share price alone offers an incomplete picture as to a company's true value and reveals little about the stock itself -- either good or bad. You have to look beyond the share price at the underlying business to determine what counts. Shopify (NYSE: SHOP) made starting an online business or launching an online store for an existing brick-and-mortar retail brand easier, even for those with little to no experience running their own company.
Shares of retail giant Costco Wholesale (NASDAQ: COST) jumped 12% in January, according to data from S&P Global Market Intelligence. Costco still sits behind behemoths Walmart and Amazon as the largest U.S. retailers, but its differentiated model and consistent performance have made it an excellent stock to own over the years. It's a reliable bet for comps and sales growth any time, but it outperformed itself over the past two years as loyal members increased their shopping, first for essentials at the pandemic breakout and then for cheap prices as inflation made price balloon.
Investors will want to focus on durable businesses that have a long history of success and a bright outlook.