Multiple board members at Asos recently sensed a buying opportunity, after a profit warning caused the fast fashion seller’s shares to drop in value by one third in a single day. The current inflationary storm caused Asos to cut guidance, predicting adjusted profits of between £20mn and £60mn for the year, compared with former consensus estimates of £92mn. The online clothing vendor said that inflationary pressure was “increasingly impacting our customers’ shopping behaviour”, with a higher number of purchases being returned.
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Shares in Asos and Boohoo slumped as much as 29% and 17%, respectively, after a slump in sales.