ASOS Plc (ASOMF)

Boohoo and Asos bullish despite pandemic threat to fast fashion

In a few frantic weeks early last year, online fashion retailers Asos and Boohoo upended years of British high street history as they picked over the remains of bankrupt groups Arcadia and Debenhams. Since then, life has become much tougher for the fast fashion brigade. Shortly before the pandemic, Boohoo’s market value overtook that of British high street behemoth Marks and Spencer.