Mobile marketing analytics suite Adjust today released its annual Mobile App Trends report, detailing upward momentum for e-commerce, fintech and gaming apps thus far in 2023, despite economic headwinds. While 2022 marked the industry's first ever slowdown, 2023 early indicators show a turnaround is already well underway — with mobile app installs trending upward in e-commerce (+4%), fintech (+13%), and gaming (+10%) against their 2022 averages.
With businesses under increased pressure to maximize marketing efficiencies, mobile marketing analytics suite Adjust today unveiled Pulse, a monitoring and alerting solution that empowers marketers with essential insights to know when to optimize their mobile campaign performance. Pulse enables marketers to easily create highly customizable alerts and reduce the noise of unhelpful updates so they can immediately focus on what matters.
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