AAPL Jun 2024 100.000 put
| Previous close | 1.0400 |
| Open | 0.9600 |
| Bid | 0.7800 |
| Ask | 1.0000 |
| Strike | 100.00 |
| Expiry date | 2024-06-21 |
| Day's range | 0.9200 - 1.0000 |
| Contract range | N/A |
| Volume | |
| Open interest | 4.39k |
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Motley FoolIs Apple's Vision Pro Headset a Game-Changer or Dead on Arrival?
After years of rumors, whispers, and unsubstantiated reports, Apple (NASDAQ: AAPL) finally revealed what was arguably the worst-kept secret in Silicon Valley. At the company's Worldwide Developers Conference on Monday, Apple unveiled its long-awaited mixed reality headset, dubbed Vision Pro. It merges virtual reality (VR) and augmented reality (AR) into mixed reality, a combination of the two.
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The event saw the company announce a 15-inch MacBook Air, beefier Mac Studio, the long-awaited Apple Silicon Mac Pro, and many software updates across its product lineup. The totally new product has massive potential over the long term and could change the face of computing and home entertainment if all goes according to Apple's plan. Alongside the product announcements, Apple's outlook is growing stronger thanks to easing inflation.
- Financial Times
Apple’s Vision Pro headset has made the metaverse feel outdated
The technology company’s late entry into ‘mixed reality’ this week exposed the flaw in Meta’s virtual worlds
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Unity Software (NYSE: U) got some of its mojo back this month thanks to the announcement of Apple's (NASDAQ: AAPL) latest product -- the Vision Pro. Apple says is a "revolutionary spatial computer that seamlessly blends digital content with the physical world, while allowing users to stay present and connected to others." Revealed at Apple's recent Worldwide Developers Conference, the Vision Pro is a mixed-reality headset that "lets users interact with digital content in a way that feels like it is physically present in their space."
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This week, Apple – the company that popularised the MP3 player with the iPod, smartphone with the iPhone and wireless headphones with AirPods – unveiled its latest new product. The tech firm is hoping that the Apple Vision Pro, a virtual-reality headset that can also show and augment the real world in front of you, will create yet another new category of electronics.
Yahoo FinanceApple tries to distance itself from Meta, competition: Don’t call it a headset
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Yahoo Finance VideoApple aims to distance itself from Meta with Vision Pro
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Recent technological advances shed light on virtual reality (VR) in recent months, making it an industry worth keeping a close eye on. Meta Platforms and Sony have dominated the VR space with their respective headsets for years. Meta has pivoted its business almost completely toward VR development and the metaverse.
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The term -- and the concept behind it -- came from Neal Stephenson's 1992 sci-fi bestseller Snow Crash, but it only gained more mainstream attention over the past few years as more advanced virtual reality (VR) and augmented reality (AR) headsets hit the market. The bulls believe the metaverse will eventually blur the lines between the physical and digital worlds by enhancing real-world environments with digital overlays, virtually transporting people to both imaginary places and digital twins of real-world locations, and enabling people to remotely interact with each other without PCs or smartphones. It could also revolutionize video games by replacing monitors, TVs, consoles, and controllers with mixed-reality headsets.
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Shares of Apple (NASDAQ: AAPL) approached an all-time high when the Vision Pro headset was announced. With a $3,500 price tag, this ultrapremium product is a hard sell for most people, but it could be sneakily important to Apple's future.
Motley FoolDid Apple Just Change the Game?
From Google Glass to Magic Leap to Meta's Oculus division, tens of billions of dollars have gone into building computing goggles, with minimal returns to show for it. After Facebook changed its name to Meta (NASDAQ: META) in 2021 and said it was investing at least $10 billion a year into building AR and VR products, industry hype went into overdrive and the term "metaverse" became a household name. Apple revealed its Vision Pro augmented reality device to the world this week, which looks like sleek skiing or snorkeling goggles.
Motley FoolIs It Too Late to Buy Unity Software Stock?
Second, Apple (NASDAQ: AAPL) said it was working with Unity to develop mixed-reality apps for its new Vision Pro headset during its Worldwide Developers Conference on June 5. Is it the right time to buy Unity as a turnaround play, or is it too late to hop on the bandwagon? Its revenue rose 43% in 2020, climbed 44% in 2021, and management claimed the company could maintain an annual growth rate of 30% over the "long term."
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