AAPL Oct 2023 185.000 put
| Previous close | 10.25 |
| Open | 9.65 |
| Bid | 9.30 |
| Ask | 9.40 |
| Strike | 185.00 |
| Expiry date | 2023-10-20 |
| Day's range | 9.45 - 10.00 |
| Contract range | N/A |
| Volume | |
| Open interest | 3.28k |
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Unity Software (NYSE: U) got some of its mojo back this month thanks to the announcement of Apple's (NASDAQ: AAPL) latest product -- the Vision Pro. Apple says is a "revolutionary spatial computer that seamlessly blends digital content with the physical world, while allowing users to stay present and connected to others." Revealed at Apple's recent Worldwide Developers Conference, the Vision Pro is a mixed-reality headset that "lets users interact with digital content in a way that feels like it is physically present in their space."
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This week, Apple – the company that popularised the MP3 player with the iPod, smartphone with the iPhone and wireless headphones with AirPods – unveiled its latest new product. The tech firm is hoping that the Apple Vision Pro, a virtual-reality headset that can also show and augment the real world in front of you, will create yet another new category of electronics.
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The term -- and the concept behind it -- came from Neal Stephenson's 1992 sci-fi bestseller Snow Crash, but it only gained more mainstream attention over the past few years as more advanced virtual reality (VR) and augmented reality (AR) headsets hit the market. The bulls believe the metaverse will eventually blur the lines between the physical and digital worlds by enhancing real-world environments with digital overlays, virtually transporting people to both imaginary places and digital twins of real-world locations, and enabling people to remotely interact with each other without PCs or smartphones. It could also revolutionize video games by replacing monitors, TVs, consoles, and controllers with mixed-reality headsets.
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Shares of Apple (NASDAQ: AAPL) approached an all-time high when the Vision Pro headset was announced. With a $3,500 price tag, this ultrapremium product is a hard sell for most people, but it could be sneakily important to Apple's future.
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From Google Glass to Magic Leap to Meta's Oculus division, tens of billions of dollars have gone into building computing goggles, with minimal returns to show for it. After Facebook changed its name to Meta (NASDAQ: META) in 2021 and said it was investing at least $10 billion a year into building AR and VR products, industry hype went into overdrive and the term "metaverse" became a household name. Apple revealed its Vision Pro augmented reality device to the world this week, which looks like sleek skiing or snorkeling goggles.
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Second, Apple (NASDAQ: AAPL) said it was working with Unity to develop mixed-reality apps for its new Vision Pro headset during its Worldwide Developers Conference on June 5. Is it the right time to buy Unity as a turnaround play, or is it too late to hop on the bandwagon? Its revenue rose 43% in 2020, climbed 44% in 2021, and management claimed the company could maintain an annual growth rate of 30% over the "long term."
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