Apple is set to kick off its big spring event at 1 p.m. ET on April 20.
Apple® today introduced AirTag™, a small and elegantly designed accessory that helps keep track of and find the items that matter most with Apple’s Find My™ app. Whether attached to a handbag, keys, backpack, or other items, AirTag taps into the vast, global Find My network1 and can help locate a lost item, all while keeping location data private and anonymous with end-to-end encryption. AirTag can be purchased in one and four packs for just $29 and $99, respectively, and will be available beginning Friday, April 30.
Apple® today unveiled an all-new stunning purple finish for iPhone® 12 and iPhone 12 mini. This new color beautifully accentuates the flat aluminum edges of iPhone 12, which are perfectly color-matched to the precision-milled back glass. Both models feature an advanced dual-camera system that delivers powerful computational photography features and the highest-quality video in a smartphone, with expansive edge-to-edge Super Retina XDR™ displays with OLED for a brighter, more immersive viewing experience, and the Ceramic Shield™ front cover, providing the biggest jump in durability ever on iPhone. The Apple-designed A14 Bionic™ — the fastest chip in a smartphone — powers every experience on iPhone 12 while efficiently managing battery life. iPhone 12 models also bring the best 5G experience, and introduce high-powered wireless charging with MagSafe® and a new ecosystem of accessories that easily attach to iPhone.