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Makers of the Chinese liquor baijiu are reformulating the fiery grain liquid to appeal to a wider client base, including cocktail drinkers in New York, Los Angeles and London, as sales at home slow. While sales in China are still rising, top baijiu makers like Kweichow Moutai face far slower growth than in the past as younger generations increasingly opt for alternatives to the country's national liquor. Now, in a bid to find new pockets of growth, some major makers of the colourless liquor are starting to pitch it to Western consumers outside of China for the first time.
The Glen Grant Single Malt Scotch Whisky, nestled in the heart of Speyside, today unveils The Glasshouse Collection: a new prestige range featuring the oldest aged expressions ever in the distillery's permanent collection. The Glen Grant 21-Year-Old is joined by The Glen Grant 25-Year-Old and 30-Year-Old Single Malt Scotch Whiskies to form a collection of rare single malts which celebrate the unparalleled aging of whiskies from the over 180-year-old distillery.