PARIS, May 16, 2024--Regulatory News: Pernod Ricard (Paris:RI):
Today, Malibu announces its new summer campaign in partnership with TV personality, Paige DeSorbo, to bring the vacation anytime, anywhere. Because there's everyday you, and then there's "vacation you" – the spontaneous, fun-seeking person you are on vacation – and 78%1 of people wish they could be the free-spirited vacation version of themselves at home too.
Today, Skrewball Whiskey, the leading peanut butter whiskey, is proud to unveil its new campaign and rallying cry, "Skrew the Usual," the brand's most ambitious launch to date. As the world's first super-premium peanut butter flavored American whiskey, Skrewball wants people to break away from the 'same old, same old' and revel in the surprisingly delicious flavors of life – enter "Skrew the Usual."