Yellow Brick Road has confirmed it will enter the mortgage market with backing from Macquarie Group.
Shares in Mark Bouris's wealth management company were placed on a trading halt this morning amid reports it was in talks with Macquarie Group on a tie-up.
The high-profile Mr Bouris is a TV personality and founded Wizard Home Loans.
His new company is returning to the mortgage market, selling loans and other wealth management and banking products and services for Macquarie Bank.
Yellow Brick Road says its mortgage products will be launched today with a national campaign supported by its media partner Nine Network, as well as on several digital and print outlets.
The company says further banking and financial services products will be launched next year.
The announcement came out just before the end of trade, and Macquarie Group shares rose 1.6 per cent to $31.71 by 4:01pm (AEDT).