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Worldwide Digital OOH Advertising Industry to 2026 - Key Players Include Clear Channel Outdoor Holdings., Global Media & JCDecaux Among Others

Research and Markets
·6-min read

Dublin, April 13, 2021 (GLOBE NEWSWIRE) -- The "Digital OOH Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026" report has been added to ResearchAndMarkets.com's offering.

The global digital-out-of-home advertising market reached a value of US$ 41.06 Billion in 2020. Digital out-of-home (OOH) advertisement refers to a dynamic communication medium displayed on digital signage. These advertisements are generally installed at airports, railway stations, bus shelters, medical waiting rooms, shopping malls, retail stores, movie theatres, and on major roadways. With the growing internet penetration, advertisers are using virtual screens, projectors, motion graphics and video content for targeting specific demographics. This has led to the expansion of digital and internet-based advertising platforms across the globe. As a result, these ads are increasingly being adopted by manufacturers to promote their products in the market.

In recent years, advancements in technology, such as improved IoT connectivity, near field communication, artificial intelligence (AI), and beacons, have encouraged creativity in the DOOH industry. Advertisers can now focus on developing screens that deliver contextually relevant, intelligent and real-time content. With the development of infrastructure and a growing number of shopping complexes and malls, there has been a rise in the number of people who spend time outdoors. As a result, companies are focusing on adopting digital OOH advertising as an advertising platform to help them reach a wider audience. Moreover, the popularity of digital billboards has also been on the rise catalysed by their ability to engage audience effectively. Additionaly, the cost of digital advertisements has also declined over the past few years, increasing their affordability across organisations of all sizes. Looking forward, the publisher expects the global digital-out-of-home advertising market to reach a value of US$ 50.42 Billion by 2026, exhibiting a CAGR of 3.58% during 2021-2026.

This latest report provides a deep insight into the global digital OOH (out-of-home) advertising market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter's five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the digital OOH (out-of-home) advertising market in any manner.

Key Market Segmentation:

The publisher provides an analysis of the key trends in each sub-segment of the global digital OOH advertising market report, along with forecasts for growth at the global, regional and country-level from 2021-2026. Our report has categorized the market based on region, format type, application, and end-user.

Report Coverage:

Historical, Current and Future Market Trends

Market Breakup by Format Type:

  • Digital Billboards

  • Video Advertising

  • Ambient Advertising

  • Others

Market Breakup by Application:

  • Outdoor

  • Indoor

ADVERTISEMENT

Market Breakup by End-User:

  • Retail

  • Recreation

  • Banking

  • Transportation

  • Education

  • Others

Market Breakup by Region:

  • North America

  • Europe

  • Asia Pacific

  • Middle East and Africa

  • Latin America

Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being APG - SGA, Clear Channel Outdoor Holdings Inc., Global Media, JCDecaux, Lamar Advertising Company, oOh!media Limited, Outfront Media Inc., Stroer, etc.

Key Questions Answered in This Report:
1. What was the global digital OOH advertising market size in 2020?
2. What is the impact of COVID-19 on the global digital OOH advertising market?
3. What will be the digital OOH advertising market outlook during the forecast period (2021-2026)?
4. What are the major global digital OOH advertising market drivers?
5. What are the major trends in the global digital OOH advertising market?
6. What is the global digital OOH advertising market breakup by format type?
7. What is the global digital OOH advertising market breakup by application?
8. What is the global digital OOH advertising market breakup by end user?
9. What are the major regions in the global digital OOH advertising market?
10. Who are the leading digital OOH advertising industry players?

Key Topics Covered:

1 Preface

2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction
4.1 Overview
4.2 Key Industry Trends

5 Global Digital OOH Advertising Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Format Type
5.5 Market Breakup by Application
5.6 Market Breakup by End-User
5.7 Market Breakup by Region
5.8 Market Forecast

6 Market Breakup by Format Type
6.1 Digital Billboards
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Video Advertising
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Ambient Advertising
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast

7 Market Breakup by Application
7.1 Outdoor
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Indoor
7.2.1 Market Trends
7.2.2 Market Forecast

8 Market Breakup by End-User
8.1 Retail
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Recreation
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Banking
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Transportation
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Education
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 Others
8.6.1 Market Trends
8.6.2 Market Forecast

9 Market Breakup by Region
9.1 Europe
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 North America
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Asia Pacific
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Middle East and Africa
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Latin America
9.5.1 Market Trends
9.5.2 Market Forecast

10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 APG - SGA
14.3.2 Clear Channel Outdoor Holdings Inc.
14.3.3 Global Media
14.3.4 JCDecaux
14.3.5 Lamar Advertising Company
14.3.6 oOh!media Limited
14.3.7 Outfront Media Inc.
14.3.8 Stroer

For more information about this report visit https://www.researchandmarkets.com/r/2x9i91

CONTACT: CONTACT: ResearchAndMarkets.com Laura Wood, Senior Press Manager press@researchandmarkets.com For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900