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World's most hated (and loved) billionaires revealed

Composite image of billionaires Mark Zuckerberg, Donald Trump and a protester holding a picture Bill Gates with the words 'THE ANTICHRIST 666' printed on it
Several familiar faces appeared on each list of 'loved' and 'hated' billionaires. (Source: Reuters/Getty)

More money, more problems.

The old adage might well be true, but with soaring inflation and ever-worsening inequality, plenty of might just want to get out the world's smallest violin in sympathy.

Even before the pandemic paid further dividends to the mega rich, the word "billionaire" can often be synonymous with "bad guy".

Billionaires make up a tiny fraction of the world's population (0.000035 per cent to be exact), yet control an outsized 3.5 per cent of the world's wealth.

Meanwhile, the poorest 50 per cent control just 2 per cent.

While 2,750 billionaires sit on an interest-generating fortune exceeding $12 trillion, according to Oxfam International a lack of affordable healthcare kills nearly 6 million people in developing nations each and every year.

Mixed Feelings

According to a new study by, a strange thing happens when we voice our feelings about the mega wealthy.

The group collected thousands of geotagged tweets mentioning billionaire entrepreneurs, and sorted the tweets by location and used an AI ‘sentiment detector’ to analyse them. Then the percentage of tweets was calculated about each billionaire into positive and negative.

As long as billionaires remain anonymous, their wealth is fair game for all sorts of progressive wealth redistribution polices, but, once we put a name to that wealth, eg: hello Elon Musk, things become a little more complicated.

Here's what the study found.

5. Bill Gates

A person carries a crucifix and a sign depicting American businessman Bill Gates at a demonstration against coronavirus disease (COVID-19) vaccinations, in Milan, Italy, November 13, 2021. REUTERS/Flavio Lo Scalzo
Bill Gates is at the centre of a number of conspiracy theories. (Source: Reuters) (Flavio Lo Scalzo / reuters)

The Microsoft founder comes in at number five, most hated in Libya, Algeria and Cuba.

While the Gates Foundation has held shares in companies like Monsanto, the maker of controversial insecticides, he is also the target of countless wild conspiracy theories.

In fact, according to the Business Finance study, Gates is simultaneously the most loved billionaire, most popular in 37 countries, including China, all of Scandinavia and many African nations.

Perhaps he's not the devil and this is just a classic case of "hater's gonna hate"?

4. Mark Zuckerberg

An activist wears a mask depicting the face of Meta CEO Mark Zuckerberg during a protest.
A company rebrand has done little to change the status of Meta CEO Mark Zuckerberg. (Source: Reuters) (Francois Walschaerts / reuters)

Facebook founder Mark Zuckerberg comes in at number four, hated in Columbia, Sri Lanka and Italy.

We're not sure exactly what Zuck did to this specific and diverse set of nations, but a quick look at the hot mess that is Facebook, or our now ad-infested Instagram feeds, is enough to make anyone cranky.

The Winklevoss Twins aren't too fond of him either.

3. Rupert Murdoch

Performers pose outside the Houses of Parliament, wearing puppet heads of media mogul Rupert Murdoch and Britain's Prime Minister Theresa May.
Media mogul Rupert Murdoch is most hated in his country of birth, Australia. (Image: Reuters) (Peter Nicholls / reuters)

The media mogul of Fox News infamy, Rupert Murdoch comes in at number three, most hated here in his former home of Australia, as well as Canada, Ireland and Mexico.

From helping to get Donald Trump elected president, to holding back the conversation on climate change and toppling numerous Australian prime ministers, there's definitely a lot to love about this guy.

It's worth noting the Sky News Australia owner is most hated in countries where he either holds significant media interests, or in countries that directly border those nations.

2. Jeff Bezos

Amazon founder Jeff Bezos and Lauren Sanchez attend the Commencement ceremony at the Massachusetts Institute of Technology.
Amazon founder Jeff Bezos is hated by many but still has a few fans. (Source: Reuters) (Brian Snyder / reuters)

In second place we have Amazon founder and former world's richest man, Jeff Bezos, most hated in Russia, India, Bangladesh, Peru, Ecuador and Panama.

Looking at that list, it appears Bezos has become the world's favoured whipping boy for American imperialism via capitalism.

On the bright side, the same study also has him as the third-most-loved billionaire, most loved in 15 countries ranging from Finland to Mozambique.

Can you guess who takes out the top spot?

1. Donald J. Trump aka #45

Former US president Donald Trump gestures during a rally.
Former US president Donald Trump is most hated in 84 countries. (Source: Reuters) (Dieu-Nalio Chery / reuters)

Yep that's right.

Donald J. Trump, the 45th President of the United States, the only president to ever be impeached twice, an associate of disgraced financier Jeffrey Epstein and the guy who threatened to withhold US aid to the Ukraine.

Hated in a whopping 84 countries too numerous to name, Most Hated Billionaire may be a dubious title, but you can't knock the man's showing.

The other billionaires on the list have a lot of work to do if they want to try and take out the Don.

Trump taking the top spot should hardly come as a surprise, but what is interesting, is the New York Attorney General's and Manhattan District Attorney's respective investigations into Trump's alleged financial fraud.

The Don allegedly inflated asset values to borrowers and understated them to tax officials, so it's not quite clear how much he's actually worth all up.

Imagine being the most hated billionaire in the world and maybe not even being a billionaire? Just another dubious achievement for "The Donald."

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