Roy Morgan has revealed Australia's most trusted brands as of June 2022, with supermarkets and retailers continuing to dominate the list, while Qantas retained a high ranking despite months of service issues.
The research, which is based on a monthly survey of 1,800 Aussies, measures the levels of trust and distrust in more than 900 brands across 26 industry sectors.
Despite the June quarter of 2022 seeing big changes in both the Australian political and economic landscape, the top five most trusted brands have remained unchanged since March.
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The top five most trusted brands are Woolworths, Coles, Bunnings Warehouse, Aldi and Kmart – all unchanged at the top of the rankings for three consecutive quarters.
Qantas remained in sixth place, while Apple moved up two spots, knocking Myer out of the seventh position.
Meanwhile, Myer, Toyota and Big W took out eighth, ninth and tenth place on the list, respectively.
Qantas holds onto sixth position despite Net Trust fall
Roy Morgan CEO Michele Levine said that despite a fall in Net Trust, Aussie airline Qantas held onto sixth position in the June quarter.
"Qantas Airlines held onto sixth position despite a fall in Net Trust as the airline grappled with similar problems facing airlines worldwide as the industry 'powers up' after being heavily disrupted for two years," said Ms Levine.
"Fewer Australians are trusting Qantas because of factors related to reliability and customer service, and more Australians are distrusting the airline because of poor service, and Qantas being perceived to be a poor employer," she said.
Roy Morgan expects the airline's ranking to drop in the next survey period, following recent flight cancellations, delays and luggage mishandling by the airline, which even prompted an apology from CEO Alan Joyce.
Movers and shakers
When it came to big movers among the brands in the top 20, Samsung, the ABC and JB Hi-Fi were the most improved – now sitting at position 13, 15, and 17 respectively.
Bunnings' parent company Wesfarmers also received an honourable mention after entering the top 20 for the first time, with respondents claiming it is "community minded" and a "great employer".
There were also clear improvements in Net Trust for leading brands CBA, NAB, Telstra, Facebook, Google, AMP and Westpac, although all are outside the Top 20.
While Roy Morgan's analysis revealed Australia's "most trusted" brands, it also uncovered the "most distrusted" brands, with BP entering the top 20 for the first time.
Other brands to rise up the most distrusted list include News Corp, Rio Tinto, Nestle, McDonald's, Optus, AGL, BP and Uber.