Who buys more condoms: men or women?

At 11 per cent, the proportion of Australian adults buying condoms in any given six-month period remains unchanged since 2011, with 59 per cent being men and 41 per cent being women, the latest findings from Roy Morgan Research reveal.

Australians aged 25-34 are the most likely age group to purchase condoms in an average six months, followed by the 18-24 age bracket.

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“Since 2011, the proportion of Australians buying condoms has not changed noticeably; nor has the fact that men are markedly more likely than women to purchase them,” said Roy Morgan Research general manager – consumer products Andrew Price.

Source: Roy Morgan Research

In terms of relationship and parental status, parents with children aged 0-2 years are the most likely to make a purchase at 27 per cent, followed by 21 per cent of parents with children aged 3-5 years

Relationship status also influences whether someone buys condoms or not.

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People who are engaged or planning to marry (20 per cent), single (17 per cent), or in a de facto relationship (15 per cent) are above average for there purchases, while those who are married (9 per cent), separated, divorced or widowed are less likely to do so.

Another segment of the population which has shown a growth in condom buying over the last few years is gay men.

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“Between 2011 and 2015, the proportion buying condoms in an average six months has sky-rocketed from 21 per cent to 32 per cent,” Price said.

“While the reason for this growth is unclear, it certainly provides food for thought for condom brands wishing to take advantage of this trend.”