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What Aussies are planning to buy at the Boxing Day sales

A composite image of shoppers outside a Westfield and Australian currency to represent Boxing Day sales.
Aussies are expected to spend big at the Boxing Day sales. (Source: Getty)

With the festive season upon us, Aussies are looking at major sales events to snag a good bargain and Boxing Day is next on the calendar.

CHOICE has revealed what Boxing Day shoppers are most excited to purchase in the sales this year, finding nearly half have delayed a purchase in the hope of grabbing a bargain.

In a Boxing Day survey of more than 900 members and supporters, CHOICE found shoppers were most interested in buying:

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  1. Clothes

  2. Small kitchen appliances

  3. Reduced Christmas groceries or decorations

  4. Phones

  5. Whitegoods

“The Boxing Day sales can be a good time to grab a product that you’ve had your eye on for a while at a cheaper price, if you do your research,” CHOICE editorial director Marg Rafferty said.

“We found nearly half of shoppers intending to buy at the end-of-year sales had been delaying the purchase in the hopes of getting a better price. However, preparation is still key when it comes to getting a good deal — and to avoid walking away with products you don’t need.”

So, how can you get the most out of the end-of-year sales?

Here are CHOICE’s top tips.

1. Do your research

“Before you buy in the sales, make sure you’ve done some research on the product you’re planning to buy - particularly if it’s an expensive one,” Rafferty said.

“Every year, our testing team uncover a range of cheaper products that can outperform more expensive alternatives, so it’s worth taking the time to assess your options.”

2. Compare prices across different stores

“Don’t just buy a particular item at the first store you walk into or visit online. With so many retailers offering discounts, there’s a good chance that you’ll be able to buy it cheaper elsewhere,” Rafferty said.

“Many retailers also offer price matching, so keep that in mind when you’re shopping the sales.”

3. Be wary of extended warranties

“You might be offered an extended warranty with new purchases this Boxing Day, but often these are pretty poor value. Under existing consumer protections, you have rights if something major breaks or goes wrong within a reasonable period,” she said.

“Retailers may sometimes try to sell you an extended warranty, claiming it’s necessary for extra protection. Our tip is: don’t pay for rights you already have.”

4. Plan ahead for what you need

“With many of us feeling cost-of-living pressures, it can be tempting to feel the need to grab a good deal while you feel you can. Planning ahead for what you need can help avoid unnecessary purchases. Keep an eye out for high-pressure sales tactics in-store or online.”

5. Be wary of buy now, pay later deals

“Buy now, pay later might seem a tempting way to fund Boxing Day spending, but we’ve seen first hand how these schemes can be potential debt traps for people who are already struggling financially,” Rafferty said.

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