British banking firm Barclaycard has raised eyebrows with its trippy new marketing campaigning championing a small business which sells crystals.
“When we started selling healing crystals and storing them in a barn no one took us seriously and that’s when our business really started to grow,” explains The Crystal Barn’s co-founder Clare Carter, while standing next to massive amethyst crystals.
She and co-founder Andrew Carter then go on to explain the various benefits of healing crystals, speaking apparently from outer space.
“This rose quartz crystal is known by some as the angel of peace,” Clare Carter says.
Other stones are believed to help realign your chakras, and others help their users “stimulate the highest vibration of the third eye”, she continues.
This information is interspersed with Andrew Carter’s advice on how to get to the store in Kettering, Northamptonshire.
The ad is part of the firm’s “We Take Business Seriously” campaign.
As Clare Carter explains, Barclaycard treats The Crystal Barn as seriously as other businesses.
“If our card reader isn’t working, most of our customers can’t buy their crystals,” she says.
Show me the video!
The campaign is the product of advertising company, Droga5 and has already elicited some reactions on social media.
— Omar Oakes (@OmarOakes) January 22, 2019
This is bonkers but I love it!
— dave williams (@daveblond) January 23, 2019
— Stacey Hedman (@staceyhedman) January 23, 2019
It’s incredibly satisfying to see there’s still room for original, weird and wacky work in an industry currently dominated by doing what’s already been done. And the ending is fucking hilarious, @droga5. https://t.co/nEOINmCwKn
— Olly (@WorldOfOlly) January 24, 2019
Getting some mega Three Wolf Moon vibes from @droga5London‘s Barclaycard spot. And I mean that as a *very good thing indeed*.
💎BRB off to buy some crystals. 💎
— Laura Swinton (@LauraSwinton) January 22, 2019
“Barclaycard supports businesses of all shapes and sizes, whether they’re selling coffee or healing crystals,” a Barclaycard spokesperson said.
“Our new integrated advertising campaign, ‘We take business seriously’, showcases the diverse range of real businesses that we work with and The Crystal Barn is the first in a series of businesses that we’ll be profiling throughout the year.”
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