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Is this the weirdest banking ad ever?

Image: Barclaycard
Image: Barclaycard

British banking firm Barclaycard has raised eyebrows with its trippy new marketing campaigning championing a small business which sells crystals.

“When we started selling healing crystals and storing them in a barn no one took us seriously and that’s when our business really started to grow,” explains The Crystal Barn’s co-founder Clare Carter, while standing next to massive amethyst crystals.

She and co-founder Andrew Carter then go on to explain the various benefits of healing crystals, speaking apparently from outer space.

“This rose quartz crystal is known by some as the angel of peace,” Clare Carter says.

Other stones are believed to help realign your chakras, and others help their users “stimulate the highest vibration of the third eye”, she continues.

This information is interspersed with Andrew Carter’s advice on how to get to the store in Kettering, Northamptonshire.

The ad is part of the firm’s “We Take Business Seriously” campaign.

As Clare Carter explains, Barclaycard treats The Crystal Barn as seriously as other businesses.

“If our card reader isn’t working, most of our customers can’t buy their crystals,” she says.

Show me the video!

The campaign is the product of advertising company, Droga5 and has already elicited some reactions on social media.

“Barclaycard supports businesses of all shapes and sizes, whether they’re selling coffee or healing crystals,” a Barclaycard spokesperson said.

“Our new integrated advertising campaign, ‘We take business seriously’, showcases the diverse range of real businesses that we work with and The Crystal Barn is the first in a series of businesses that we’ll be profiling throughout the year.”

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