Advertisement
Australia markets close in 53 minutes

  • ALL ORDS

    7,893.80
    +32.80 (+0.42%)
     

  • ASX 200

    7,637.60
    +32.00 (+0.42%)
     

  • AUD/USD

    0.6443
    +0.0006 (+0.09%)
     

  • OIL

    82.83
    +0.14 (+0.17%)
     

  • GOLD

    2,390.30
    +1.90 (+0.08%)
     

  • Bitcoin AUD

    95,778.86
    -4,228.04 (-4.23%)
     

  • CMC Crypto 200

    885.54
    0.00 (0.00%)
     

  • AUD/EUR

    0.6033
    +0.0007 (+0.12%)
     

  • AUD/NZD

    1.0889
    +0.0016 (+0.15%)
     

  • NZX 50

    11,808.56
    -66.79 (-0.56%)
     

  • NASDAQ

    17,493.62
    -220.04 (-1.24%)
     

  • FTSE

    7,847.99
    +27.63 (+0.35%)
     

  • Dow Jones

    37,753.31
    -45.66 (-0.12%)
     

  • DAX

    17,770.02
    +3.79 (+0.02%)
     

  • Hang Seng

    16,445.33
    +193.49 (+1.19%)
     

  • NIKKEI 225

    38,064.87
    +103.07 (+0.27%)
     

Wakati is a natural hair care line made in partnership with an HBCU

Jamé Jackson
·1-min read

Our team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase through the links below, we may receive a commission. Pricing and availability are subject to change.

Kao USA Inc., the manufacturer of brands like Jergens, Curél, Bioré, John Frieda and more, is now introducing its first hair care line exclusively for natural hair textures.

Wakati, which means “time” in Swahili, is a hair care brand for natural, textured hair. The four-product line debuted at Target in January 2021.

“For an audience traditionally overlooked by mainstream brands/products, we asked ourselves how we could create a product collection that would truly enhance the lives of our consumers,” Kenya Foy, U.S. Marketing, Wakati, said in a press release. “[We] decided the best way was to go to the source – consumers with highly textured hair.”

ADVERTISEMENT

As a result, Kao USA worked with business students from Florida Agriculture and Mechanical University (known as Florida A&M or FAMU) on brand ideation, marketing and packaging. This marks the first collaboration between the brand and an HBCU, Historically Black College and University – and hopefully not the last.

Shop the brand now and gift a few to a friend!

Shop: Re-Activating Conditioning Mist, $11.99

Credit: Wakati

Shop: Oil-Infused Cream, $9.99

Credit: Wakati

Shop: Sulfate-Free Shampoo, $11.99

Credit: Wakati

Shop: Water-Activated Advanced Conditioner, $11.99+

Credit: Wakati

If you liked this post, check out 5 Black-owned skincare brands that need to be on your radar.

More from In The Know:

This Black-owned wellness brand makes lattes for better gut health

Chloe + Chad promises all-natural ingredients in your skincare products

Roam Loud is the Black-owned athleisure brand that centers brown skin in everything they do

Shop these limited-edition beauty products from the Make It BLACK campaign

The post Wakati is a natural hair care line made in partnership with an HBCU appeared first on In The Know.