Yahoo Finance You have to get on the waitlist to try Blondery’s blondies — it’s worth it
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Baking is a combination of art and science. While you can be creative in your flavors and textures, you also need to consider how a baked good will bake when it hits the oven.
Professional pastry chef Auzerais Bellamy has nailed the craft, especially when it comes to the blondie.
Bellamy founded Blondery, a direct-to-consumer virtual bakery that specializes in handmade blondies (and a few other baked goods). Her sweets are baked in Brooklyn, New York, and shipped nationwide. However, her desserts have become so popular that you’ll have to get on a waitlist to try them.
If you’re unsure what a blondie is, it’s a dessert bar that’s a little like a brownie. Essentially, blondies substitute vanilla in place of cocoa, and they have notes of butterscotch and caramel. They’re cakey, chewy and kind of fudgy.
According to the Blondery website, Bellamy spent 10 years refining her recipe. The flavor was inspired by a childhood memory of a pecan praline candy that an older woman at her parents’ church once gave her.
“When she finally captured that flavor and its related spirit of generosity in a decadent blondie topped with pecans and salted caramel, she filled 500 orders in Blondery’s first holiday season,” the site reads.
Blondery now offers four core flavors — Pecan and Salted Caramel, Cinnamon Sugar, Birthday Cake and Brooklyn Blackout — in addition to rotating seasonal flavors. However, all of them start with a butterscotch base and carefully sourced, high-quality ingredients. The blondies start at $25 for a sample pack of four on the Blondery website.
Before starting her business, Bellamy grew up baking for her family. She then graduated with a degree in pastry arts, interned at a pastry school in France and found a career in fine dining. She staged at Michelin-star restaurants like The French Laundry in California and Daniel and Per Se in New York City. After about a decade working in the industry, she became fed up with the lack of representation in fine dining and set out to make a change.
In 2015, she became an entrepreneur to make her profession a better place for women and people of color.
Of course, in 2020, many businesses struggled. However, COVID-19 increased the need for online ordering, and Blondery finally got its big break. (One of its biggest orders was for Netflix’s Emmy nominees.) In June of that year, she sold three times more blondies than she had in all of 2019. At the same time, as a lifelong advocate for social change, she donated half of the proceeds from her Brooklyn Blackout Blondies to the Equal Justice Initiative as part of the nationwide Bakers Against Racism campaign.
Blondery is currently sold out, but you can get on the waitlist to try Blondery’s now-famous blondies at blondery.com. They’re definitely worth the wait.
If you liked this story, you might also enjoy reading about America’s only Black-owned ice cream brand that mixes real baked goods into its Southern food-inspired pints.
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