Another convenience service has bitten the dust this week in Australia with the announcement that VOLY, described as a Australia’s first on demand supermarket, has officially closed today.
In an announcement made today VOLY co-founder Thibault Henry said it was sad news but unavoidable citing high inflation and changes in the global economic environment which had made it extremely difficult to attract new capital despite the support of current investors.
In an email to staff sent on Thursday afternoon the owners thanked the “amazing VOLY team and customer base” and that despite laying the groundwork for a sustainable business they had to make the tough decision to exit the market.
For many this news was unsurprising after the business stopped deliveries last week and deactivated the brand’s social media accounts.
Also read: Deliveroo exits Australia
Also read: Menulog to accept Deliveroo vouchers
During its launch in July 2021, VOLY has been preparing to take on the rapid food delivery market by delivering groceries to customers at incredible speed. The founders said the aim was to make ordering groceries as easy and engaging as browsing Instagram and get them to you faster than you could do a trip to the supermarket yourself.
With a delivery promise of 15 minutes or less; VOLY claimed it was set to disrupt the +$122bn local grocery industry.
Milkrun, a similar grocery delivery service, is now the only business still in operation after Quicko and SEND also folded earlier this year.
It’s been a bad week for home delivery services this week with popular food delivery service Deliveroo also closing its doors in Australia too.