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United Salt Corporation Revitalizes Its Company Image and Brand Identity

·2-min read

United Salt Corporation, a privately owned company based in Houston and operating for almost 100 years, has revisualized its company image and brand identity. These changes are being introduced to better serve United Salt customers, while looking to accelerate planned strategic growth.

Under the leadership and guidance of the company’s new CEO, Marcie Peters, United Salt Corporation is introducing a new logo, new packaging and a more user-friendly website to reflect a modern sensibility, while continuing to serve long-standing customer needs and expectations.

"We have an exciting story to tell," according to Ms. Peters. "We've been operating continuously for nearly 100 years. We are a family-owned company, and over half of our employees have worked for United Salt for much of their careers. Similarly, we have deep customer relationships, many of which go back decades and even longer. And while our brands are well known in the salt market, we wanted to build upon what makes us unique. We strive to appreciate what we do well and understand what we can do better. Most importantly, we hope our story will endure for the next 100 years and more."

Prior to joining United Salt Corporation, Ms. Peters most recently held the position of General Manager, Peroxides North America for Solvay Chemicals. She has a B.S. in Mechanical Engineering from the University of California, Los Angeles, and an M.B.A. from Case Western Reserve University, Cleveland, Ohio.

A fixture in Texas since 1928, United Salt Corporation and its affiliates now produce and distribute USC’s salt products from four salt mining and manufacturing facilities in the United States. The original of these facilities continues its operations in Hockley, Texas, and produces salt used in animal feed mix and salt licks, road deicing, and industrial applications. United Salt’s other products are made in Baytown, Texas, Saltville, Virginia and Carlsbad, New Mexico. This salt serves a diverse range of markets, including agriculture, water softening, consumer goods, food service, food processing, road deicing, shrimping and seafood fisheries, and industrial uses such as in leather tanning and oilfield drilling.

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Rosemary Dunn