Australia Markets closed
  • ALL ORDS

    7,413.10
    +73.80 (+1.01%)
     
  • ASX 200

    7,182.70
    +76.80 (+1.08%)
     
  • AUD/USD

    0.7163
    +0.0064 (+0.9004%)
     
  • OIL

    115.07
    +0.98 (+0.86%)
     
  • GOLD

    1,857.30
    +3.40 (+0.18%)
     
  • BTC-AUD

    40,188.51
    -612.73 (-1.50%)
     
  • CMC Crypto 200

    625.79
    -3.71 (-0.59%)
     
  • AUD/EUR

    0.6670
    +0.0059 (+0.89%)
     
  • AUD/NZD

    1.0951
    +0.0003 (+0.03%)
     
  • NZX 50

    11,065.15
    -37.69 (-0.34%)
     
  • NASDAQ

    12,681.42
    +404.63 (+3.30%)
     
  • FTSE

    7,585.46
    +20.54 (+0.27%)
     
  • Dow Jones

    33,212.96
    +575.77 (+1.76%)
     
  • DAX

    14,462.19
    +230.90 (+1.62%)
     
  • Hang Seng

    20,697.36
    +581.16 (+2.89%)
     
  • NIKKEI 225

    26,781.68
    +176.84 (+0.66%)
     

Twitter Completes Sale of MoPub

  • Oops!
    Something went wrong.
    Please try again later.
  • Oops!
    Something went wrong.
    Please try again later.
·1-min read
In this article:
  • Oops!
    Something went wrong.
    Please try again later.
  • Oops!
    Something went wrong.
    Please try again later.

SAN FRANCISCO, Jan. 3, 2022 /PRNewswire/ -- Twitter, Inc. (NYSE: TWTR) today announced that on January 1, 2022 it closed the sale of MoPub to AppLovin Corporation (NASDAQ: APP) for $1.05 billion in cash.

"With the sale of MoPub completed, we continue to concentrate our efforts on enhancing ads across our platform. Our goal is to deliver faster growth in key areas and accelerate our product development," said Bruce Falck, GM of Revenue Products, Twitter.

The MoPub platform, including network mediation, Advanced Bidding, and Marketplace, will sunset on March 31, 2022. The MoPub Dashboard and Reporting will be available until April 8, 2022. Publishers will benefit from a 90-day transition period from close to migrate off the MoPub platform. AppLovin will directly assist customers in their migration to the AppLovin MAX platform.

About Twitter, Inc.
Twitter (NYSE: TWTR) is what's happening and what people are talking about right now. To learn more, visit about.twitter.com and follow @Twitter. Let's talk.

Contacts

Investors:
ir@twitter.com

Press:
press@twitter.com

Cision
Cision

View original content:https://www.prnewswire.com/news-releases/twitter-completes-sale-of-mopub-301452516.html

SOURCE Twitter, Inc.

Our goal is to create a safe and engaging place for users to connect over interests and passions. In order to improve our community experience, we are temporarily suspending article commenting